Anupama Sundar D

MBA, B.Sc (C.S)

Teaching Experience – 8 Years
Industry Experience – 5 Years
Professional Experience:  A career in an FMCG company as a Marketing Manager for 5 years. In 2004, entered academics worked in two reputed institute before joining the present institution in the year 2008. Currently working as Assistant Professor in the area of Marketing.
Research Interest: In Consumer Behavior, Brand Management, Integrated Marketing Communications

Papers Published:

  1. Have presented paper in the International Conference and National conferences
  2.  FACTORS EFFECTING READING DECISION OF PRINT ADVERTISEMENT: AN EXPLORATORY AND EXPERIMENTAL STUDY- published in The International Journal of Commerce and Management.
  3. A STUDY ON FACTOR AFFECTING THE EXPOSURE TO VIRAL MARKETING MESSAGES- published in International Journal of Management and Business Studies.
  4. AN EXPERIMENTAL STUDY ON PERCEPTION OF CELEBRITY ENDORSEMENT BY VIEWERS- published in The International Journal of Commerce and Management .

Courses Offered: Marketing Management, Brand Management, Retail Management, Product Management, Services Management, Sales Management, Integrated Marketing Communication