Dr. Swaroop Simha

Dr. Swaroop Simha, Professor Marketing,ShriJayachamarajendra College of Engineering Campus, JSS CMS,  JSS Science and Technology University, Mysuru, is  an  MBA, and  Ph.D  in Marketing Management.

Her Doctoral theses was in the area of “Brand and Line Extension Studies, for Consumer Durables using Qualitative Research”.

A Gold medalist and a Rank holder both in under graduation and post graduation from University of Mysore , Hercareer graph includes both Industry(7yrs) and Teaching Academics(17) experience.  

Her Industry experience is spread over three Industries(Computers, Silk Exports and Consumer Electronics), after which, shetransitioned to  teaching in Post Graduate and Under Graduate Programs.

Her areas of work include being a Teacher of Management subjects, Corporate Trainer, Marketing Consultant, Researcher,  and a Certified Entrepreneurship Educator. She  has to her credit, published papers in National and International journals and has  presented papers at National and International Conferences.

She has been successful in guiding students in their Doctoral studies affiliated to  Visheweshvaraiha Technological University , Belgaum. Karnataka.

She has had good experience of teaching in universities in India and abroad, she recently concluded an  international teaching assignment at the prestigiousCollege of Banking and Financial Studies in the, Sultanate of Omanwhere she was closely associated in programs affiliated to Pearson, Bradford Universities, UK, 

A firm believer in creativity and innovation as a means to provide quality life and products for Mankind,  Sheis constantly encouraging students to use imagination and creativity to their maximum potential possible.